Mobile app spend continues to grow at an unprecedented pace, with App Annie reporting consumers spent a record-breaking $34 billion on apps in Q2 2021. That’s an increase of over $7 billion from the same period last year.
Video streaming apps remain the strongest performers, with more consumers subscribing than ever before. Gaming, always popular, continues to be a top performer, with average weekly downloads topping 1 billion for the quarter and spending coming in at $1.7 billion.
Other apps that have shown steady growth include medical and health apps as well as food and drink apps. In a sign that life is beginning to return to normal after last year’s health crisis, the installation of travel apps jumped 123% post-pandemic. In a report released by SensorTower, travel app installations are expected to reach 124.7 million during the first half of 2021, an increase of over 35% from the same period in 2020.
As mobile apps continue to play an integral role in our everyday lives, it’s critical for brands to incorporate a mobile component into their overall brand protection strategy. Tech-savvy bad actors have quickly adapted to our increasingly digital world, creating sophisticated systemic brand abuse networks.
Unfortunately, legacy brand protection cannot address the challenges posed by these technologically advanced brand abuse networks. Modern brand protection solutions can identify high-priority brand abusers so you can focus on the most egregious offenders -- and ensure your customers have a safe and authentic experience with your brand.
To learn more about how Appdetex can help you meet today’s brand protection challenges, request a demo today.
