With mobile apps playing such a big part in our everyday lives,  it’s more important than ever for brands to have a robust and proactive mobile component in their overall brand protection strategy. There are over 6.3 billion smartphone users worldwide, and those users are spending 88% of their time on those devices interacting with mobile apps. 

Need more reasons to incorporate mobile apps into your brand protection strategy? On average, smartphone owners use at least 10 apps a day and about 30 per month and open an app around 11 times per day.  Millennials are even more likely to reach for their devices, with 21% of millennials opening an app over 50 times a day.  In fact, American smartphone users check their phones over 262 times a day. In 2021 there were over 218 billion apps downloaded to smart devices, an increase of over 7% from 2020. 

This is great news for brands that utilize mobile apps to reach their consumers and the effects are clear when it comes to revenue. More shoppers than ever before are using mobile apps to conduct business, helping generate over $935 billion dollars in revenue by 2023.  

However, tech-savvy bad actors are also wise to these trends, often relying on fake apps to lure away unsuspecting consumers.  Malicious actors also obfuscate their tracks by using systemic brand abuse networks and including fake apps. 

While most app platforms employ precautions to reduce uploads of malicious apps, bad actors continue to find new and innovative ways to attract unsuspecting consumers. Created to mimic the look and feel of authentic apps, fake apps may contain malicious code or seek out unnecessary permissions. Bad actors use these infringing apps for a host of nefarious purposes, including cloning accounts, accessing sensitive information, or exposing photos or details stored on the phone. 

Now, more than ever, companies must vigilantly safeguard their mobile apps, both to protect the integrity and security of their brands as well as the safety of their customers. It’s important, though, to make sure that your brand protection solution can meet the challenges of today’s evolving brand abuse landscape. Legacy brand protection providers cannot address the challenges posed by systemic brand abuse networks. 

Modern brand protection solutions find brand abuse across the modern digital universe, making it possible to focus enforcement efforts on what matters most - helping to ensure your customers have a safe and authentic experience with your brand.

To learn more about modern brand protection and how Appdetex can help you meet today’s brand protection challenges, request a demo today.

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