Is this a familiar story? Counterfeiters and fraudsters take advantage of your brand on social media - using branded social network groups, handles, posts, and live or recorded videos - to siphon traffic away from your brand.
Are bad actors re-directing that traffic to e-commerce platforms like Shopify where they can monetize your brand? Or are they redirecting the traffic to shady marketplaces to monetize your brand?
Unfortunately, today’s counterfeiters and fraudsters take advantage of social media, e-commerce, and other digital touchpoints to construct sophisticated brand abuse networks in order to attack brands and the consumers who trust those brands.
There are three trends driving the rise of counterfeit goods and consumer confusion:
- Over 70% of purchases are made with advice from their social networks.
- Over 70% of Americans use social media frequently.
- Up to 20% of shops on some e-commerce platforms could be fake.
Conventional brand protection techniques cannot penetrate and unwind these networks. Please join Appdetex and Kilpatrick Townsend Stockton for our webinar, hosted by World Trademark Review on September 22, 2021, to find out how to fight this new breed of fraudsters and counterfeits.
Click here to learn more and register.
