Brands have given new meaning to the term ‘fast food’ with mobile app ordering, and consumers are hungrier for it now more than ever. Ordering food via a mobile app, either from restaurants or grocery stores, took off during the global health crisis, and hasn’t slowed down since.
From a report released recently by data.ai, global user sessions in Food and Drink apps totaled over 62 billion by Q4 of 2021, a rise of over 69% from Q4 of 2020. This trend continued into Q1 of 2022, with global downloads of food delivery and carryout apps reaching 246 million, up 5% YoY.
Unfortunately, bad actors are looking for their own slice of this digital pie. Food delivery accounts are often packed with sensitive personal information including financial payment information, stored passwords, reward point account information, and personal home and business addresses. All of this information is valuable to bad actors. These tech-savvy criminals continue to find new and innovative ways to attract unsuspecting victims, including creating fake apps that are built to mimic the look and feel of legitimate apps.
While most app platforms employ precautions to reduce uploads of malicious apps, bad actors continue to find and exploit loopholes and back doors. Ensuring consumers have safe and authentic experiences with your branded mobile apps is critical, regardless of what service you provide.
For more information on how to plan an effective mobile app enforcement program to complement your overall mobile and brand protection strategy, we’ve published an informative guide that you can download here.