Tags: Press Release

 Appdetex is excited to share this press release on our blog!


Global Brand Protection Leader announces that Rick Farnell will join the company as its new CEO

Boise, Idaho – March 8, 2022-- Appdetex, a global brand protection leader and expert in online detection, assessment, and enforcement of online infringement, today announced that Rick Farnell will join as CEO to continue to scale and grow the company. Farnell joins Appdetex following a successful 25-year career in the technology industry having held executive positions for pioneers such as C-bridge Internet Solutions, Sun Microsystems, Think Big Analytics and Teradata Corporation. Most recently, Farnell served as CEO of Protegrity, an enterprise leader in the data security, encryption, and tokenization market.

“Rick is a talented technology industry veteran with a strong track record of accelerating growth as a start-up founder and senior executive at global enterprises”, says Faisal Shah, Chief Strategy Officer and Chairman of Appdetex. “Rick’s expertise in big data and cybersecurity is perfectly suited to drive incremental value for Appdetex customers.  I could not be more thrilled to have Rick join our fantastic Appdetex team, and I look forward to working closely with Rick to help scale the company.”

“I am excited to join Appdetex to help the company scale and grow with its industry-leading platform powered by Tracer® and a world-class customer success organization. It’s a visionary in the brand protection market, where boardrooms globally, in every industry, are investing more and more as part of their overall cybersecurity and brand protection investments. Appdetex is also developing innovative solutions in new markets to find and remediate fraudulent brand issues for its customers in and around cloud marketplaces, gaming, mobile applications, Web3, NFTs, cryptocurrencies, digital payments, and the metaverse. I look forward to a bright future ahead for our customers, employees, partners, and shareholders.” said Rick Farnell, CEO Appdetex.

“Rick is a fantastic leader, who brings a global network and a strong track record of success.  I have known Rick for over a decade and have seen him succeed as a founder and operator, who knows how to recruit great people, develop meaningful partnerships and deliver outcomes for customers, teams, and investors.  We couldn’t be more excited about the trajectory of the business, and with the appointment of Rick as CEO, we think Appdetex is positioned to expand its leadership in brand protection.” said Nick Efstratis, Appdetex Board Director, Co-Founder & Managing Partner of EPIC Ventures. 

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